What I Do.
Helping leadership to clarify and articulate the challenge and opportunity through the lens of their users, customers and stakeholders.
Supporting clients to define the value proposition, then to research and design the user experience and the business model.
Enabling teams to setup and work in an agile and design driven way to constantly test and operationalise the user experience.
Where I do it.
Managing Director, eco elio
I’m founder and managing director at eco elio, the world’s most sustainable sunscreen. It’s been a whole new experience for me, setting up and running this business - with all the highs and lows that entails.
Head of Sales & Marketing
As the head of Sales and Marketing, I helped 3FSTUDIO to bring the circular economy to life by building a business to deliver the world’s first multi functional facade application - all made from recycled and recyclable polymers.
Project Lead
As a project lead, I’m leveraging my network of designers, computer scientists, developers and business heads to deliver human centered design projects and help clients setup to execute.
Coach and Trainer
As a coach with the Fraunhofer Institute’s Ahead Accelerator, I’m helping teams to find the product and market in their technology, and build beautiful businesses.
Speaker
As a speaker, I’m bringing my experience as a business designer, as a project lead and design director to inspire teams and teach participants the critical elements of human centered design and design thinking.
Experience
I’ve done many things in my life - bassplayer, optometrist, entrepreneur, management consultant - but my time at IDEO has led me to the realisation that I’m a designer of strategy and change - driven by human needs and the technology that serves them.
Work
Senior Design Director
IDEO
Germany
2011 - 2019
Management Consultant
Monitor Group
Germany
2008 - 2010
Bass Player
Sydney
2000 - 2003
Visiting Lecturer
UNISG
Switzerland
2018 / 2019
Entrepreneur
Sight Savers International
West Africa
2003 - 2006
Optometrist
Various Practices
Australia
1999 - 2003
Education
MBA
University of St. Gallen
St. Gallen, Switzerland
B. Optometry
UNSW
Sydney, Australia
Project Examples
Helping a Swiss engineering firm find their human centre.
Projects across 3 business units outlining future business opportunities. Taking the three projects into a pilot phase.
Data + analytics strategy for a leading global bank.
A vision for several concepts that embodied the strategy for different business archetypes, the organisational requirements to pull it off and implementation sessions with the data scientists and IT architects.
Digitally transforming a German construction giant.
A Suite of solutions to digitally connect the business with their clients, built the first app and engagement materials for sales.
Digital Identity project for a leading European bank
Four concepts around digital identity that went into the draw of the innovation department, that were all subsequently implemented by start ups.
Other project experience.
Government services, contraceptives, diabetes, liver cancer ablation, online retail, German B2B Manufacturing, life insurance, airports, smart homes, indoor farming, electric car charging, asthma, radiology, kids banking, medical care pricing, medical devices